Random browsing through the net got me thinking about self-promotion. It's an unfortunate truth that publishers most often don't spend that much (if any) money on promoting authors, so when I stumbled across this essay by sf writer Robert Sawyer, it started wheels turning in my head. Mind you, I can't see Tor doing anything but completely spazzing out at me if I did actually go ahead and make up my own advance copies of my books. But that's not to say it isn't tempting.
It's a minor example, but when Angel Stations came out, I asked Tor to send a review copy to a Scottish magazine called The List. It's the same kind of publication as London's Time Out - local listings, reviews of bars, events and gigs, interviews with writers, politicians and artists of all kinds. A general local entertainment guide. I didn't really expect a review - but not only did I get one, it was one of the best reviews I ever got (see the bar to your right). That quote turned up on the back of the mass market publication of Angel Stations. So there you go.