Bloody hell. I just came across this article on Wired about Cory Doctorow's new novel, Down and Out in the Magic Kingdom, which is available for free on the internet, as well as being an actual print book. The article talks about the promotional opportunities of putting your new novel up on the net, and how it (apparently) just does not do your book any harm. Although I suspect the process may be somewhat helped by the fact not very many people have done it yet, so it's still fairly newsworthy. How useful it'll be when you're competing against everyone else who's got a book coming out is another matter.